Jovia Financial Credit Union / UX Manager

Jan 2016  – Present,  Westbury, NY

    • Leads the design and engineering teams responsible for producing award-winning financial applications.
    • Maintains the Solis Design System to help product teams build digital applications for iOS, Android, and web applications.
    • Investigates problems and potential solutions through the facilitation of design sprints involving key stakeholders and product teams.
    • Creates wireframes, and high-fidelity prototypes to conduct usability tests at the conclusion of a design sprint.
    • Interviews users, employees, and stakeholders to better understand user behaviors.
    • Creates user personas, journeys, and stories.
    • Performs A/B testing to guide and inform product improvements.
    • Promotes collaboration through tools like Jira, Confluence, and Figma, as well as practices like Daily Scrums, Design Crits, Sprint Planning Meetings, as well as Sprint Retrospectives.
    • Uses data collected by NPS, Google Analytics, Hotjar, and Optimizely to inform future product improvements.
    • Provides UX copy.

Polymorph Interactive / Freelancer & Consultant

Sept 2015 –  Sept 2019,  Huntington, NY

    • Pitched digital strategies for clients within the insurance, education, and retail industry.
    • Coastal Risk Management (2015)
    • Developed a mobile claim management application for iOS devices atop a FileMaker framework.
    • Managed online reputations across social media platforms, including Google My Business, Facebook, and Twitter.
    • Migrated the company’s directory from Azure/Office 365 to Google’s G-Suite.
    • Designed and developed a new marketing website built on WordPress using WPBakery.
    • Cold Spring Harbor Laboratory (2019)
    • Designed and developed an online database for the laboratory’s Meetings & Courses department.

Huemor Designs / Digital Marketing Manager

Oct 2011 – Sept 2015,  New York, NY

    • Pitched digital strategies for clients within the beauty, travel, and legal industry.
    • Conducted market research, outlining threats, and opportunities for clients.
    • Managed cross-disciplinary teams and budgets to produce award-winning websites.
    • Conceptualized omnichannel marketing campaigns.
    • Produced written copy, photography, and commercial storyboards.
    • Facilitated design workshops and creativity-building exercises.
    • Created and distributed reports with data collected by Google Analytics, Moz, and CrazyEgg.

Building Brighter Banking

Building a design system for Jovia Financial Credit Union.

View Case Study

Wise Up

Creating a women in science directory for Cold Spring Harbor's Women in Science & Engineering to help women get their place at the podium at major scientific conferences.

View Website

Direct Bike Sales to Trails

Reimagining the online experience for purchasing a mountain bike from direct-to-consumer manfuacturers.

View Case Study