Jovia Financial Credit Union / UX Manager

Jan 2016  – Present,  Westbury, NY

  • Leads the design and engineering teams responsible for producing award-winning financial applications.
  • Established and maintains the Via Design System to help product teams build digital applications for iOS, Android, and web applications.
  • Investigates problems and potential solutions through the facilitation of design sprints involving key stakeholders and product teams.
  • Creates high fidelity prototypes to conduct usability tests at the conclusion of a design sprint.
  • Interviews users, employees, and stakeholders to better understand user behaviors.
  • Creates user personas, journeys, and stories.
  • Promotes collaboration through tools like Jira, Confluence, and Figma, as well as practices like Daily Scrums.
  • Uses data collected by NPS, Google Analytics, Hotjar, and Optimizely to inform future product improvements.
  • Produces verbal copy, and photography for marketing materials.

Polymorph Interactive / Freelancer

Sept 2015 –  Sept 2019,  Huntington, NY

  • Pitched digital strategies for clients within the insurance, education, and retail industry.
  • Coastal Risk Management (2015)
    • Developed a mobile claim management application for iOS devices atop a FileMaker framework.
    • Managed online reputations across social media platforms, including Google My Business, Facebook, and Twitter.
    • Migrated the company’s directory from Azure/Office 365 to Google’s G-Suite.
    • Designed and developed a new marketing website built on WordPress using WPBakery.
  • Cold Spring Harbor Laboratory (2019)
    • Designed and developed an online database for the laboratory’s Meetings & Courses department.

Huemor Designs / Digital Marketing Manager

Oct 2011 – Sept 2015,  New York, NY

  • Pitched digital strategies for clients within the beauty, travel, and legal industry.
  • Conducted market research, outlining threats, and opportunities for clients.
  • Managed cross-disciplinary teams and budgets to produce award-winning websites.
  • Conceptualized omnichannel marketing campaigns.
  • Produced written copy, photography, and commercial storyboards.
  • Facilitated design workshops and creativity building exercises.
  • Created and distributed reports with data collected by Google Analytics, Moz, and CrazyEgg.