Jovia Financial Credit Union / UX Manager

Jan 2016  – Present,  Westbury, NY

  • Leads the design and engineering teams responsible for producing award-winning financial applications.
  • Established and maintains the Via Design System to help product teams build digital applications for iOS, Android, and web applications.
  • Investigates problems and potential solutions through the facilitation of design sprints involving key stakeholders and product teams.
  • Creates high fidelity prototypes to conduct usability tests at the conclusion of a design sprint.
  • Interviews users, employees, and stakeholders to better understand user behaviors.
  • Creates user personas, journeys, and stories.
  • Promotes collaboration through tools like Jira, Confluence, and Figma, as well as practices like Daily Scrums.
  • Uses data collected by NPS, Google Analytics, Hotjar, and Optimizely to inform future product improvements.
  • Produces verbal copy, and photography for marketing materials.

Polymorph Interactive / Freelancer

Sept 2015 –  Sept 2019,  Huntington, NY

  • Pitched digital strategies for clients within the insurance, education, and retail industry.
  • Coastal Risk Management (2015)
    • Developed a mobile claim management application for iOS devices atop a FileMaker framework.
    • Managed online reputations across social media platforms, including Google My Business, Facebook, and Twitter.
    • Migrated the company’s directory from Azure/Office 365 to Google’s G-Suite.
    • Designed and developed a new marketing website built on WordPress using WPBakery.
  • Cold Spring Harbor Laboratory (2019)
    • Designed and developed an online database for the laboratory’s Meetings & Courses department.

Huemor Designs / Digital Marketing Manager

Oct 2011 – Sept 2015,  New York, NY

  • Pitched digital strategies for clients within the beauty, travel, and legal industry.
  • Conducted market research, outlining threats, and opportunities for clients.
  • Managed cross-disciplinary teams and budgets to produce award-winning websites.
  • Conceptualized omnichannel marketing campaigns.
  • Produced written copy, photography, and commercial storyboards.
  • Facilitated design workshops and creativity building exercises.
  • Created and distributed reports with data collected by Google Analytics, Moz, and CrazyEgg.

Bank on the bright side.

Many people are uncomfortable talking about finances and don't see their primary bank resource that can help address these issues. I worked with Jovia Financial Credit Union to create a brand that would make people feel welcome, and provide the simple, convenient services they could find at a big bank.

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Wise up!

It's time that academia and the scientific industry wisen up and start promoting it's leading female scientists. I partnered with Cold Spring Harbor Laboratory's Women in Science & Engineering group to create a database that helps institutions find and contact these scientists.

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